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Verizon is getting Barbie up to speed with a life-sized replica of the StreamHouse, open to the public, from Dec. 12 - 15 at 214 Lafayette St., New York. Guests will be delighted by a variety of free activities including:
- An interactive, guided experience hosted by Barbie with holiday photo opportunities, interactive games, surprises, giveaways and more.
- Exclusive merchandise for a few lucky Verizon customers who can score t-shirts, customized phone cases and more.
- Holiday gifts inspiration from Barbie and Verizon, including the Barbie Phone, Verizon’s Gizmo children’s smartwatch, and other holiday offerings.
This holiday season, Verizon and Barbie today announced a first-ever collaboration showcasing BarbieⓇ as the star of Verizon’s holiday campaign, including content and experiences for fans of all ages.
With Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and all of their friends at the forefront of Verizon’s 360 marketing campaign — across digital, TV, social media, and outdoor billboards — fans will see the iconic, instantly recognizable Barbie DreamHouseTM turn into a Barbie StreamHouse powered by Verizon. The centerpiece of the campaign, the Barbie StreamHouse, captures all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – including gaming, connected home devices, and with exclusive savings through Verizon’s myPlan. A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York City, and is sure to be THE holiday family destination of the season.
